Art direction and design for a unique brand partnership and store format.
Art Direction | Design | Illustration
Copywriter: Abby Wiscomb
Associate Creative Director: Anasazi Wade
Creative Directors: Ben Nelson, Gary Jacobsen
As the lead designer for this innovative partnership between Starbucks Pickup and Amazon Go in New York City, my role was instrumental in shaping a groundbreaking concept store experience. Collaborating closely with the store design team, I led the development of a new in-store signage system that helped customers navigate this unique retail space. I developed and art directed lifestyle and product photoshoots in New York and Seattle. These assets became essential for our digital and social media channels, ensuring a cohesive look and feel for this brand partnership.
Lifestyle Photography
Photographer: Walter Smith
New York, NY
As Art Director for our in-store lifestyle photo shoot, my focus was on developing concepts that would highlight both brands while bringing to life the store's three distinctive spaces: the Starbucks pickup counter, the Amazon Go market, and the lounge. From casting the perfect models to curating seasonally-agnostic wardrobe choices, I wanted to ensure that our photographs would effectively showcase the style and innovation at the heart of this new store format.
Product Photography
Photographer: Kathryn Barnard
Seattle, WA
As Art Director for this product photo shoot in Seattle, my goal was to bring Starbucks and Amazon Go products to life in a way that showcased their quality and craveability while emphasizing this unique brand partnership. We used lighter brand colors and subtle brand cues for these photos that were used across digital channels and social media.
In-Store Signage
As Lead Designer, I created in-store signage and co-branded graphics to guide customers through this unique retail experience. Collaboration with our Store Design team was key to identifying suitable form factors and optimal placement along the customer’s journey. By balancing functionality and a fresh visual language, the signage effectively aids customers get the most out of the store’s three distinct spaces while enhancing their overall experience
Digital Communications
As Lead Designer, I also designed several digital out-of-home assets, including a website landing page, email communications, and app cards, to effectively introduce our unique concept to our customers. By leveraging these digital platforms, we effectively reached our target audience and created buzz around our new partnership.
