Led and art directed the creation of a Starbucks core photography library, a comprehensive collection of assets designed to be used across all channels, including in-store and drive-thru menus and signage, out-of-store marketing, owned digital channels, and film and video. I increased effiency, reduced redundancy and lowered costs by desiging the asset library to be modular, allowing for any photo to be easily interchanged and combined with all others.