Art direction and design for a summer campaign and brand partnership.
Art Direction | Design
Copywriter: Genie Leslie
Associate Creative Director: Jeff Ashley
Creative Director: Kristy Cameron
Photographer: Scott Pitts
In the midst of the ongoing COVID-19 pandemic, Starbucks and Uber Eats came together for a partnership that aimed to bring the Starbucks experience right to the doorstep of customers, allowing them to enjoy their favorite beverages and treats in the comfort of their own homes. As the art director for the photoshoot and designer for our digital and social media creative, I brought forth a vision that communicated the essence of Starbucks in summertime, while reassuring customers that, with the help of Uber Eats, we could still meet them where they are, even during challenging times.
Summer Delivered
This visual mood board captures the essence of summer, delivered in a way that only Starbucks can. The radiating vibrant colors evoke the energy of the season, and cue familiar flavors of refreshment. The hazy, dappled sunlight and the shimmering pool vibes invite us to embrace the summer on our own terms, promising moments of relaxation and carefree enjoyment amidst the social distancing recommendations of the time.
Concept Sketches
For my concepts, I explored various unexpected methods of delivery that could be as fun and easy-breezy as summer itself.
